Tips for Product Managers in startups

Written by
Alexandros Fokianos
Co-founder & CPO

In the dynamic world of startups, traditional product management methods can be a roadblock rather than a pathway, particularly in the early stages. This realization may have dawned on you if you're leading a pre-Product-Market Fit (PMF) startup, or you might be on the brink of this revelation. While methods crafted by giants like FAANG and Big Co are effective for scaling organizations with established user bases, they can be cumbersome for startups that are still exploring their identity and market fit.

Drawing from my experiences as the first PM at Scalapay and as a co-founder of, I've gained insights into the essential do's and don'ts of product management in the pre-PMF startup world.

Avoid These Pitfalls

  • Roadmaps Beyond 3 Months: In a startup, your product evolves rapidly. Crafting detailed long-term roadmaps can lead to wasted effort. Instead, focus on shorter, more adaptable goals.

  • Overly Abstract User Stories: Avoid over-engineering and abstraction. Stay close to the nitty-gritty details and build iteratively as the need arises.

  • Excessive User Research: Instead of drowning in data, emphasize action. Get hands-on with building and testing to glean meaningful insights faster.

  • Influence Over Direct Action: In startups, direct communication is paramount. If you hold a strong opinion, voice it and act upon it. You have the power to initiate change.

  • Set-and-Forget Mentality: The release is only the beginning. Continuous iteration based on real user feedback is the name of the game.

  • Listening to All Voices: Not all feedback is equally valuable. Identify your core audience, and pay close attention to those who genuinely love your product.

  • Overly Detailed Strategy Docs: Keep your strategy straightforward and adaptable to change. Focus on clear positioning and execution.

Embrace These Strategies

  • Problem Statement Focus: Address the critical problems your customers face to keep your efforts aligned with user needs.

  • Prioritize Speed: Do everything possible to expedite product delivery. Stay agile and prioritize getting real products in front of users.

  • Release Early and Often: Embrace the "just ship it" mindset. Learning occurs faster through frequent releases.

  • Focus on High-Impact Work: Prioritize tasks that have a significant impact on users' experiences and the overall value you provide.

  • Empower Your Team: Trust your team members and empower them to make decisions within their areas of expertise.

  • Collect Feedback Post-Release: Recognize that most features require iteration. Gather feedback from users after each release to inform improvements.

  • Build a Community: Even before your product is fully ready, establish a community. Engage with potential users, share your vision, and learn from their insights.

  • Daily User Engagement: Maintain constant communication with your users. Understand their needs, pains, and aspirations. Share these insights with your team to inform decision-making.

  • Focus on a Single Goal: Concentration is your ally. A clear, well-defined goal increases your likelihood of success. Avoid spreading resources too thin.

In conclusion, the unique challenges of pre-PMF startups necessitate an innovative approach to product management. offers a transformative solution for your product team's product discovery needs. Our platform empowers your team to stay agile, gather insights, and align your vision with user demands. Give a try today and experience how it can revolutionize your startup's product management journey, from the initial stages to eventual scaling success.

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