At Zefi, we’ve always believed that the answers companies are searching for are already hidden in plain sight, across every interaction with their customers.

Yet too often, those insights are locked away in silos, scattered across teams and tools, delayed by outdated reporting cycles, or split between qualitative feedback and quantitative metrics that never meet.

We were born with 3 simple missions:

• Desilos communication:
  

Many companies think they have no data about their clients, and this is cause they are scattered across the disconnected interactions the user has during the customer journey. Who designs the communication that attracts the user does not have a bidirectional channel with who is onboarding the user, who is often not the customer success specialist that then closes the deal, to transfer it to customer support. Each of these roles uses different tools, reports to different managers, and doesn't work directly with those who design the customer experience or build the product. They are all drips, and touchpoints, but together can form an ocean of information, full of insights for your company to surf the market.

• Enabling continuous discovery:

‍The difference between batching data, like analyzing them every six months, or seeing the real-time evolution of the curve is impact. The first case often ends up in forgotten analysis, unmatched reports, and a lot of questions without answers. The second one allows you to work having in mind even the smallest adjustments of your customers' behaviors, allowing the decision maker to predict coming changes before it's too late, finding hidden patterns across time, and taking the right wave at the right time, exactly where is gonna bring you further along the journey.

• Closing the feedback loop

Today data-driven decision-making is based mostly on quantitative data, but understanding the voice of your customers is a qualitative game. So how can you prove you built the right features, and improved your product or service, if these two types of data are not comparable? Bridging the gap between structured and unstructured data allows you to finally implement the input received from your customers, and your intuition, and then measure the results to get every day better along your journey.

With Zefi 2.0, we’re taking a bold step closer to solving this:

creating a single platform where communication becomes seamless, discovery happens in real time, and the loop between listening and acting is finally closed.

This new release isn’t just an upgrade. It’s the foundation for helping every company truly understand and evolve with their customers, every single day.